What Hat Are You Wearing?
The stats say there is a new victim of abuse every 30 seconds in South Africa… What hat are you wearing?
As we enter National Youth Month, commemorating the brave individuals who stood up & fought for us to have a free country, a new fight falls upon the heads of the youth of the 21st century. Our sisters, mothers, aunts, daughters & grandmothers are facing an onslaught of violence against them. With the prolonged increase in abuse against women & children in this country reaching levels that should be totally unacceptable, what part are you playing in putting an end to this? What hat are you wearing??
Many of us are quite happy sitting on the sidelines, turning on the daily news and viewing this “disease” as someone else’s problem, when in reality, it’s closer to home than some of us would like to admit. How many of us have an aunt, cousin, sister or even mother who was abused by their partner, and how many of us have went on to do something about that? We’d much rather blog about fashion, social gatherings and street culture than to be the much needed change we want to see & blog about that very thing that’s causing a massive decay in our neighbourhoods! We live in a society where folks are constantly complaining about the state of the nation, but none of us ever bother to do something, to be part of that change that we all want to see…
It’s time we ALL put our hats on and put an end to this. We can’t be content with living in such a society! We can’t keep ignoring the issues that have a direct impact on the way we live. Let’s stop fronting and do the right thing, carrying on with the legacy the youth of ’76 left for us… Let’s wear those hats and be proud to be seen with them. Let’s wear those hats that make you report violence against women & children instead of turning a blind eye. Put on that hat that’s gonna make you seem like flow killer when you stop your boy from giving his woman a beatdown. Put on your hat & donate your time, money, influence, skills or just your presence to a cause that’s making a difference to stopping this cycle of abuse. The smallest gesture can make the biggest difference… involve yourself!
What kind of society is this? Where women and children, are not safe around, fathers, uncles and neighbours, take action, stand up against violence and rape. DON’T stand on the sidelines… YOU CAN MAKE A DIFFERENCE!!!
Concept: Jeff, Akibelo and KB
Script: Jeff, Akibelo and KB
Shot and Directed by: Jeff Rikhotso
Edit, Color Grading and graphics: Jeff Rikhotso
Photography: Jeff Rikhotso
Models are too many to name, but we will release individual shots on the blog in the month of June with credits.
Thanks a million to our friends that took part and People Opposing Women Abuse (P.O.W.A) for endorsing this PSA.